Privacy Policy
Last updated: [23 December 2025]
This Privacy Policy explains how Velendra Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit or interact with velendra.com (the “Website”). We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
This Privacy Policy explains how Velendra Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit or interact with velendra.com (the “Website”). We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
Who We Are
Data Controller:
Velendra Ltd
Registered in England & Wales
Registered address: C/O Hilton Consulting Ltd Canalot Studios, 222 Kensal Road, London,
United Kingdom, W105BN
Company number: 15523827
Email: office@velendra.co.uk
Data Controller:
Velendra Ltd
Registered in England & Wales
Registered address: C/O Hilton Consulting Ltd Canalot Studios, 222 Kensal Road, London,
United Kingdom, W105BN
Company number: 15523827
Email: office@velendra.co.uk
Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information You Provide to Us
Name
Email address
Postal address
Phone number
Account login details
Order and payment details (payments are processed securely by third-party providers)
Correspondence and customer support communications
b) Information Collected Automatically
When you visit our Website, we may collect:
IP address
Browser type and version
Device information
Pages visited and time spent
Referring website
This information is collected using cookies and similar technologies (see Section 9).
We may collect and process the following categories of personal data:
a) Information You Provide to Us
Name
Email address
Postal address
Phone number
Account login details
Order and payment details (payments are processed securely by third-party providers)
Correspondence and customer support communications
b) Information Collected Automatically
When you visit our Website, we may collect:
IP address
Browser type and version
Device information
Pages visited and time spent
Referring website
This information is collected using cookies and similar technologies (see Section 9).
How We Use Your Personal Data
We use your personal data to:
Process and fulfil orders
Create and manage customer accounts
Communicate with you about orders, products, or services
Provide customer support
Improve our Website, products, and services
Send marketing communications (where you have consented)
Comply with legal and regulatory obligations
Prevent fraud and maintain website security
We use certain personal data to understand our customers’ preferences and purchasing behaviour in order to provide a highly personalised luxury shopping experience. This may include analysing purchase history, browsing behaviour, product wishlists, size preferences, and interactions with our client advisors.
This processing allows us to:
· tailor product recommendations and communications;
· provide personalised styling advice and clienteling services;
· invite customers to private sales, trunk shows, or exclusive events; and
· improve our collections and services.
Where this activity involves profiling, it is conducted in accordance with UK data protection laws and does not involve automated decision-making that produces legal or similarly significant effects.
We use your personal data to:
Process and fulfil orders
Create and manage customer accounts
Communicate with you about orders, products, or services
Provide customer support
Improve our Website, products, and services
Send marketing communications (where you have consented)
Comply with legal and regulatory obligations
Prevent fraud and maintain website security
We use certain personal data to understand our customers’ preferences and purchasing behaviour in order to provide a highly personalised luxury shopping experience. This may include analysing purchase history, browsing behaviour, product wishlists, size preferences, and interactions with our client advisors.
This processing allows us to:
· tailor product recommendations and communications;
· provide personalised styling advice and clienteling services;
· invite customers to private sales, trunk shows, or exclusive events; and
· improve our collections and services.
Where this activity involves profiling, it is conducted in accordance with UK data protection laws and does not involve automated decision-making that produces legal or similarly significant effects.
Legal Bases for Processing
Under UK GDPR, we rely on the following legal bases:
Contract – where processing is necessary to fulfil an order or provide services
Consent – for marketing communications and non-essential cookies
Legal obligation – to comply with tax, accounting, or regulatory requirements
Legitimate interests – to operate and improve our business, provided these interests do not override your rights
Due to the high value of certain transactions, we may carry out enhanced fraud prevention and security checks. This may involve analysing transaction patterns, delivery addresses, device information, and previous purchase behaviour to protect both our customers and our business from fraud, chargebacks, and unauthorised transactions.
Under UK GDPR, we rely on the following legal bases:
Contract – where processing is necessary to fulfil an order or provide services
Consent – for marketing communications and non-essential cookies
Legal obligation – to comply with tax, accounting, or regulatory requirements
Legitimate interests – to operate and improve our business, provided these interests do not override your rights
Due to the high value of certain transactions, we may carry out enhanced fraud prevention and security checks. This may involve analysing transaction patterns, delivery addresses, device information, and previous purchase behaviour to protect both our customers and our business from fraud, chargebacks, and unauthorised transactions.
Marketing Communications
If you opt in, we may send you marketing emails about new collections, offers, or events.
You may withdraw your consent at any time by:
Clicking the “unsubscribe” link in emails, or
Contacting us at office@velendra.co.uk
If you engage with us through a dedicated client advisor, concierge service, or messaging platforms (such as WhatsApp or similar services), we may process the content of those communications to respond to enquiries, provide personalised assistance, and maintain continuity of service.
Communications may be logged securely for quality assurance, training, and compliance purposes.
If you opt in, we may send you marketing emails about new collections, offers, or events.
You may withdraw your consent at any time by:
Clicking the “unsubscribe” link in emails, or
Contacting us at office@velendra.co.uk
If you engage with us through a dedicated client advisor, concierge service, or messaging platforms (such as WhatsApp or similar services), we may process the content of those communications to respond to enquiries, provide personalised assistance, and maintain continuity of service.
Communications may be logged securely for quality assurance, training, and compliance purposes.
Sharing Your Personal Data
We may share your data with trusted third parties, including:
· luxury logistics and courier partners for insured, tracked delivery;
· payment providers offering enhanced authentication and fraud protection;
· customer relationship management (CRM) and clienteling platforms;
· marketing and analytics partners that support personalised campaigns; and
· event management partners where you RSVP or attend brand events.
All third parties are required to process your data securely and in accordance with applicable data-protection laws.
We may share your data with trusted third parties, including:
· luxury logistics and courier partners for insured, tracked delivery;
· payment providers offering enhanced authentication and fraud protection;
· customer relationship management (CRM) and clienteling platforms;
· marketing and analytics partners that support personalised campaigns; and
· event management partners where you RSVP or attend brand events.
All third parties are required to process your data securely and in accordance with applicable data-protection laws.
International Data Transfers
As a luxury fashion brand with an international customer base, your personal data may be transferred to and processed in countries outside the United Kingdom, including where our logistics partners, payment processors, customer service teams, or technology providers are located.
Where such transfers occur, we ensure appropriate safeguards are in place, including the use of UK-approved Standard Contractual Clauses or reliance on adequacy regulations, to ensure your data remains protected.
If your personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:
Adequacy regulations
Standard Contractual Clauses approved under UK GDPR
As a luxury fashion brand with an international customer base, your personal data may be transferred to and processed in countries outside the United Kingdom, including where our logistics partners, payment processors, customer service teams, or technology providers are located.
Where such transfers occur, we ensure appropriate safeguards are in place, including the use of UK-approved Standard Contractual Clauses or reliance on adequacy regulations, to ensure your data remains protected.
If your personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:
Adequacy regulations
Standard Contractual Clauses approved under UK GDPR
Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected. For customers who maintain an ongoing relationship with us, such as repeat purchasers or private clients, certain information may be retained for longer to support clienteling services, unless you request its deletion or object to such processing.
We retain personal data only for as long as necessary to:
Fulfil the purposes for which it was collected
Meet legal, accounting, or regulatory requirements
Retention periods vary depending on the nature of the data.
We retain personal data only for as long as necessary for the purposes for which it was collected. For customers who maintain an ongoing relationship with us, such as repeat purchasers or private clients, certain information may be retained for longer to support clienteling services, unless you request its deletion or object to such processing.
We retain personal data only for as long as necessary to:
Fulfil the purposes for which it was collected
Meet legal, accounting, or regulatory requirements
Retention periods vary depending on the nature of the data.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
Enable website functionality
Analyse site usage
Improve user experience
Deliver marketing (where consent is given)
For more information, please see Cookie Policy.
We use cookies and similar technologies to:
Enable website functionality
Analyse site usage
Improve user experience
Deliver marketing (where consent is given)
For more information, please see Cookie Policy.
Your Rights Under UK GDPR
You have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://www.ico.org.uk
To exercise your rights, contact us at office@velendra.co.uk.
You have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://www.ico.org.uk
To exercise your rights, contact us at office@velendra.co.uk.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
Children’s Privacy
Our Website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.
Our Website is not intended for children under the age of 16, and we do not knowingly collect personal data from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Final Legal Note
This privacy policy is provided for general informational purposes and does not constitute legal advice. We recommend seeking independent legal review to ensure compliance with UK GDPR, the Data Protection Act 2018, and applicable e-commerce regulations.
This privacy policy is provided for general informational purposes and does not constitute legal advice. We recommend seeking independent legal review to ensure compliance with UK GDPR, the Data Protection Act 2018, and applicable e-commerce regulations.
Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
Email: office@velendra.co.uk
Address: Velendra Ltd, C/O Hilton Consulting Ltd Canalot Studios, 222 Kensal Road, London, United Kingdom, W105BN
If you have questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
Email: office@velendra.co.uk
Address: Velendra Ltd, C/O Hilton Consulting Ltd Canalot Studios, 222 Kensal Road, London, United Kingdom, W105BN
